Nina is a fellow military spouse so I was happy to work with her on her company, Bowden Beauty. Nina is a makeup artist for everything from weddings to photo shoots. Her micro business is located in the Seattle and Tacoma area.
I knew a feminine approach was assumed, but I decided to give the brand its own spin by creating a combination of a capital B and a heart by hand, combined with complimentary delicate calligraphy in the wordmark.
The color palette features a bright fuschia grounded by a darker mauve, black, and white. The combinations between these were a lot of fun to explore in her website and printed collateral. The heavy use of black helped in giving the brand a unique separation from a typical beauty brand.