Garriott Design Co.

Hook & Batter Co.


Hook and Batter Co.

Ann came to me curious about building a brand for her cake baking company. Because everyone needs more cake in their life, I was thrilled to get started on this foodie small business branding project.

Ann is based out Tacoma, WA and has a primary commitment as a firefighter, so she wanted to use that as initial inspiration. We looked at tons of maltese crosses for reference.

We decided to bring in hand-crafted elements to enhance the hand-crafted element of her cakes. These include hand lettering, pen and ink drawings, and watercolor.