Hook and Batter Co.
Ann came to me curious about building a brand for her cake baking company. Because everyone needs more cake in their life, I was thrilled to get started on this foodie small business branding project.
Ann is based out Tacoma, WA and has a primary commitment as a firefighter, so she wanted to use that as initial inspiration. We looked at tons of maltese crosses for reference.
We decided to bring in hand-crafted elements to enhance the hand-crafted element of her cakes. These include hand lettering, pen and ink drawings, and watercolor.
Her brand includes a primary logo, the maltese cross design, as well as a wordmark. Both incorporate the personalized touches and mimic each other, but serve unique purposes throughout her collateral.
So far, we have developed business cards (complete with spot gloss), thank you notes, stickers, rubber stamps, and engraved YETI mugs. I am thrilled to see her website come to life soon.
“Caroline has been incredible to work with as I’ve started my business. She has single-handedly helped me create a brand identity, including 4 iterations of an amazing logo, business cards, branded thank-you notes and envelopes, custom rubber stamps, stickers, an order form, an informational document, and a website and e-mail address. She has taken care of all of the things I either didn’t have the time or know-how or talent to do. I have been thoroughly impressed by the ease of working with Caroline and by the consistently high-quality product she delivers. She has even done small things on her own initiative like re-format a logo file when she noticed it wasn’t cropping right on my social media pages and give me a rubber stamping demonstration to make sure I would get it right!
I love all of the products Caroline has created for me, both the tangible ones like logos, stickers, and order forms, as well as the intangible ones, like peace-of-mind and more free time to do other things!
Thanks for everything, Caroline!”