Lori Gayle Therapy
Lori is a lovely therapist from the Northeast. I love when clients reach out to me from my Northeastern roots. Lori needed a brand and a website to help her spread the word about her new private practice.
We knew we wanted to pull in purple hues, but other than that Lori didn’t have much of a basis to start the concept process with.
I decided I wanted to include illustration and beautiful type in her brand. We considered icons such as hands, speech bubbles, and natural, foliage-related iconography. One of the plant-based concepts was an olive branch, representing the kindness, helpfulness, and trustworthiness of Lori’s character and services.