Belle Salon is a local, eco-friendly salon in University Place, Washington. They came to me interested in developing a cohesive brand identity because they wanted to attract more (and the right) stylists for their space. 

The interior of Belle Salon is well designed, so I took a lot of my initial inspiration from the space. It has a modern and boho vibe, with touches of pink but a focus on clean white and black. 

We chose a modern floral inspiration, drawing in their goals of being eco-friendly, striving for beauty, and growth within their team. Paired with a contemporary, geometric typeface, watercolor washes, and script elements, their brand is equal parts fun and refined.


  • Brand Identity
  • Printed Materials, including business cards and notecards
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