Hello, Cupcake is Tacoma’s premier cupcake bakery. Their brick and mortar in the heart of the city on Pacific Ave has been a mainstay for many years. I had the pleasure of executing a complete overhaul of their website.

Hello, Cupcake’s website is an important part of their day-to-day business. They offer online ordering for in-store pickup and local delivery, and provide a great amount of information regarding their other services, such as catering events and weddings. 

The ordering process prior to our redesign was not user-friendly, so this was our main priority. We also wanted to craft a more inviting and guided experience. Though there is a lot of inventory available, we want to make it as easy and enjoyable as possible for the customer to find what best fits their needs.

The company already had a fully developed brand, so it was important that I design their website as a seamless piece of this identity. The website is an extension of their carefully curated shop interior. We worked with a professional photographer to ensure that the photography is consistent and effective.

Deliverables:

  • Website Design & Development
  • Shopify installation, including special functionality such as in-store pickup and local delivery scheduling, printed invoice templates, and minimum and maximum order restrictions
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