Hook & Batter Co. is a women- and firefighter-owned bakery in Tacoma, WA. Together we developed her brand and website, showcasing her beautiful cakes and variety of services.

We began by developing her brand. We wanted to incorporate elements from a firehouse environment and florals. She incorporates edible florals on her pastries, along with sourcing local and seasonal ingredients. Her brand features two logos, used interchangeably, with hand-lettering, pen and ink drawings, and watercolor.

She focuses primarily on cakes, but does offer additional pastry services from time to time. We developed her website with a focus on her seasonal menu offerings and beautiful photography of her pastries and the events that they were a part of.


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