Olivia Sloan Events is an event planner in the Seattle area, specializing in weddings, private parties, and corporate events. Olivia and I developed a brand identity and website that could span all of these initiatives and remain inviting and polished.
Our goal for Olivia was to develop and brand and website that worked to address her different initiatives while remaining cohesive and clear. We chose a color palette that was friendly to the private parties and corporate world, but definitely more popular within the wedding world. We kept things classic and clean with traditional typefaces, lots of intentional white space, and well organized information.
One of my favorite part of her project was her business cards. They are on a matte, soft-touch stock and feature extra shiny gold foil. This combination of finishes really brings out the beauty in the simplicity of her logomark.